Paul Jones, Senior Director of Strategy and Product Delivery
The significance of stringent security measures for consumer identity and access management has grown with the rise of digital channels and their vulnerability to cybercriminals over the past few years. But, stringent security and user experience are usually at loggerheads with one another when it comes to authentication solutions as extra protection can prove to become additional roadblocks to the customer’s user experience. More often than not, it becomes too hard to remember all usernames and passwords across various platforms, and users are quite likely to end up exasperated. Even as numerous organizations implement multi-factor authentication solutions, touted as the most apposite resolution for ensuring user authentication, they are fearful of possible adverse effects that these rigorous security measures might have on user experience. However, consumers are still vying for a more effortless digital experience while being compliant with strong security standards (and regulations) at the same time.
Addressing this intensifying need to facilitate an experience-driven yet secured customer journey, HID Global is bridging the gap between trusted identity solutions and user experience. As a top choice MFA solution provider embedding trust into the world’s digital devices, HID Global combines innovative authentication solutions with easy-to-use features. “Instead of treating multi-factor authentication as just another layer of security, we empower our customers by applying adaptive authentication, which allows for a seamless user experience,” states Paul Jones, Senior Director of Strategy and Product Delivery at HID Global.
As an upshot of their services, millions of people across more than 100 countries use HID Global’s solutions and products to securely access places digitally every day. According to the latest reports from Usage Statistics and Market Share of SSL Certificate Authorities for Websites, Identrust, a public key certificate authority, which is a part of HID Global, is used by 43.6 percent of all the websites, which denotes that HID Global has 52 and a half percent of the market share for SSL websites and certificates globally. It proves how over two billion things in need of identification, verification, and tracking connect through HID’s technology.
In recent years, the company has considerably expanded upon its solution ecosystem to bring new dimensions of value to its IAM customers through an authentication platform that is intelligent, scalable and intuitive. HID Global is also uniquely positioned to help organizations unite the management of cyber and physical identities and access in a single platform so they can solve complex authentication challenges while meeting demand for easier, frictionless methods. HID Global offers a choice of cloud-hosted, on-premise and hybrid deployments that support all types of users and authentication factor options while demonstrating quick and continuous return on investment.
In a year when the pandemic wreaked havoc across worldwide enterprise operations, HID Global geared up to proactively handle the crisis by offering remote authentication solutions for a rapidly growing remote workforce.
Instead of treating multi-factor authentication as just another layer of security, we empower our customers by applying adaptive authentication, which allows for a seamless user experience
The company immediately launched an updated version of their next-generation multi-factor authentication solution--HID Approve, enabling employees to remotely connect to their office environment. Consequently, the employees can now flexibly communicate with their respective workspaces with an enhanced user experience.
The newly launched version combines the security of public key-based cryptography with the convenience of mobile push notifications. It delivers a secure and straightforward way for users to authenticate and verify their transactions. “With the pandemic radically shifting business operations, supporting open standards became the norm for us. We also made sure we are compatible with the market standards while focusing on user experience to a point where it would be basically plug and play for our customers,” exalts Jones.
Being the world’s leading authentication solution provider, HID Global has mitigated various identity management challenges for multiple organizations, garnering worldwide recognition along the way. Jones recalls a notable instance when HID global acted as a gatekeeper of internet banking solutions for a core banking vendor. As one of the many banks shifting their operations overnight in the wake of the pandemic, they needed to deploy and integrate an authentication product into their ecosystem. So, the vendor sought HID Global’s help just six weeks before the bank was planning to launch their internet banking solution, which is an extremely short time in the banking industry. But staying true to their reputation, from that initial discussion to the point of going live, HID Global smoothly got the operations up and running through their authentication service hosted in the cloud in order to let the bank start distributing credentials to their customers and onboard them using a mobile device as soon as possible.
To corroborate HID Global’s widespread recognition in providing best-in-class access control solutions, the company has also ventured into offering authentication solutions for passports. Today, even the US green card has the name ‘HID Global’ embossed on its backside. “We are also putting chips into the cards, which means customers can then use them not only to get into their building, but also log into their PC, or access their VPN,” avers Jones.
As HID Global steps into another brand new year, there are two significant trends that Jones is setting his sights on. Firstly, the evolving behavioral pattern of consumers in the wake of prioritizing data-driven customer journey. Jones wants to emphasize faster onboarding of customers with data-driven security authentication measures. HID’s Risk Management Solution (Fraud Prevention | HID Global) allows companies to make authentication decisions based on factors such a person’s behavior or the level of threat they may represent.
Secondly and lately, Jones believes there has been quite an explosion of credentials. From social media accounts to bank accounts, all credentials across different platforms need to be maintained separately. “So we are aiming to provide inherent security by reducing the number of credentials. For instance, authenticating a government ID through bank credentials. We believe it will be helpful for everyone if there is one less password to remember,” concludes Jones.