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Singular Key: Delivering Reimagined—Frictionless, and Adaptive User Journey Orchestration

“In the space of one hour, my entire digital life was destroyed.” Mat Honan—a renowned journalist—wrote this on his blog post after hackers compromised his social media accounts in 2012. A monumental loss for Honan, the incident sparked a series of massive public campaigns that demanded web service providers adopt multi-factor authentication (MFA) as an effective deterrent to account takeovers. These demands were heard, loud and clear, in the corporate world as well, as companies began deploying multi-factor authentication measures to protect their data.

Eight years have gone by since that event, and the advice is starting to wear thin. Nearly all companies now deploy some form of MFA, but they vary significantly in how well they protect confidential data. The reason?The high cost associated with stronger MFA deployment. Organizations rely on passwords, SMSs, and OTPs due to this cost factor, and these methods in use today are neither secure nor scalable. Enter Singular Key. The company democratizes security by simplifying the deployment of modern authentication solutions cost-effectively for large organizations and SMBs. “We help organizations by delivering a reimagined, frictionless, and adaptive authentication experience affordably,” says JatinManiar, the CEO of Singular Key. The company’s MFA services empower companies with an orchestration layer and service. This helps them create adaptive user journeys and provide better agility and MFA service delivery benefits.
At its core, Singular Key’s cloud-based platform provides omnichannel authentication orchestration. Along with server, APIs, Widgets, SDKs (Software Development Kit), the platform enables organizations to easily integrate, customize, and deploy strong MFA for their web, mobile, and other applications. The company provides a set of authentication choices, which include FIDO biometric, documentation authentication, behavior biometric, and traditional choices such as OTP, SMS, push notifications, and many more. Singular Key’s MFA platform works as a unified solution that supports use cases wherein varied authenticators are needed to protect an application used by several internal and external users.

As a reliable multi-factor authentication service provider, Singular Key enables clients to offer their customers the flexibility to use modern authenticators, like Windows Hello, Biometrics, or Security Keys for frictionless connections, engagements, and transactions over the internet. With Singular Key’s FIDO certified authentication service, clients can enable strong authentication to improve security and overall user experience.

By combining the power of open security standards like FIDO, Web AuthN, public-key cryptography, and modern authenticators, Singular Key delivers security and convenience through, as Singular Key likes to call it, passwordless authentication-as-a-service. The solution also supports a spectrum of 3rd party identity verification services to deliver a TrustedIdentity Corroboration Hub based on the latest frameworks like Gartner’s CARTA(Continuous Adaptive Risk Trust Assessment). Furthermore, Singular Key provides a set of tools that times user-interaction design with authentication policy governance with a no-code approach, which solves the deployment complexity with savings of up to 90% of the total cost. “The concept is to provide user journey orchestration workflows through our authentication hub, such that organizations can just connect their user identity with our pre-built connectors to define adaptive authentication flow across any channel or application, user or device,” mentions Maniar.

Having carved a unique niche, Singular Key has always been an agent to building a people-first and service-oriented culture that has helped the company serve its clients through state-of-art modern identity solutions like passwordless, MFA, and trusted identity corroboration hub. For the future, Singular Key will continue to collaborate with global identity, fraud, and authentication service providers to expand its platform’s capabilities and partner with key strategic channel partners to expand its customer reach in select markets like Japan, India, and Europe. “We are expanding our partner eco-system rapidly, which will enable our clients to orchestrate personalized user experiences and simplified onboarding, omnichannel auth, and account recovery while eliminating project against scalable phishing and account takeover attacks” concludes Maniar.
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Singular Key

Company
Singular Key

Headquarters
Cupertino, CA

Management
Jatin Maniar, CEO

Description
Singular Key offers reimagined, frictionless, and adaptive user journey orchestration through its cloud-native platform and authentication hub. As a reliable multi-factor authentication service provider, the company enables clients to offer their customers the flexibility to use modern authenticators, like Windows Hello, Biometrics, or Security Keys for frictionless connections, engagements, and transactions over the internet. With the company’s FIDO certified authentication service and other 3rd party authenticators, clients can enable strong authentication to improve security and overall user experience